Email and lifecycle marketing

Marketing that moves.

Ragon Heim helps growing companies turn the leads and customers they already have into revenue, with email, SMS, and lifecycle programs that work without a full marketing department.

Who we work with

You've built a list.

Trade show contacts, referrals, past inquiries, current customers. Some of them barely know of you; others already love what you do. Together, they hold your greatest revenue potential. But nobody really owns the follow-up, and the emails that do go out aren't moving much.

Email is the most direct line to the people who matter most to your business, but building a program that actually drives revenue takes time and specialized expertise. That's where we come in.

We work with small businesses, B2B or B2C, that have no dedicated marketing team, or a small one that wants to outsource email and lifecycle marketing.

What we do

Let us run your email and SMS programs.

Built around the people already in your orbit.

Email

It's not a question of whether email can accelerate your business. It's a question of which strategies to start with for the most impact.

SMS

Text messages are an often overlooked channel, and they get read. Strategic, well-timed SMS with a clear call to action cuts through the noise and moves customers to act.

01

Lead nurture and email

Turn warm leads into conversations. We clean up and segment your list, then build the automated follow-up your team hasn't had time for.

  • Email and SMS marketing strategy
  • List growth and segmentation
  • Automated nurture journeys
  • Campaign copy and technical buildout
  • Personalization strategy
  • Performance reporting on what's converting
  • Ongoing optimization
02

Lifecycle and retention

Keep the customers you've earned. Onboarding, reorder and renewal prompts, and win-back campaigns that bring people back without another sales call.

  • Onboarding journeys
  • Reorder and renewal reminders
  • Win-back campaigns
  • Behavior-based triggers
How we work

We don't sell you a package before we understand the problem.

  1. 1
    Listen

    A no-cost conversation about your customers, your list, and where things stall.

  2. 2
    Diagnose

    We come back with what we heard, what we'd prioritize, and what we'd leave alone.

  3. 3
    Build

    We build and launch in short cycles, so you see results early.

  4. 4
    Run, report, optimize

    We keep your programs running on retainer, share regular performance reports, and look for ways to expand and improve your lifecycle program along the way.

We stand behind our work.

When something doesn't land the way we planned, we don't walk away. We dig into why, adjust the approach, and try again, working alongside you until we get it right.

The partners

Two names on the door.

Friends since high school and classmates at Clemson, we've been solving problems together for years. Now we do it for our clients.

Chris Ragon

Chris Ragon

Partner, Client Strategy

Chris keeps every engagement pointed at results. A software developer turned agile delivery leader at LendingTree, Kin Insurance, and CrossCountry Mortgage, he scopes the work, sets the plan, and makes sure what we promise is what ships.

Eric Heim

Eric Heim

Partner, Marketing

Eric is a lifecycle marketing and revenue operations leader who helps companies turn customer data, technology, and automation into measurable growth. At Zillow, he has led large-scale initiatives across CRM, email, SMS, segmentation, personalization, and marketing technology. He brings a practical, hands-on approach to improving customer journeys, automating processes, and getting more value from the tools a business already has.

Let's start with a conversation.

Tell us a little about your business. Pick a time that works for you, no pitch deck required.

Discovery call

30 minutes. No cost, no commitment.

  • Tell us about your customers and your list
  • Walk us through where follow-up stalls
  • Leave with a few ideas, whether or not we work together
Pick a time